Anthony Curreri: IT Solutions

While Google Analytics is pretty nice for a free service, it’s hard getting useful views out of it.

When you first log in, you see the weeks activity. It’s hard getting a feel for how your website is performing over time. Try this:

1. Click ‘Marketing Optimization’ on the left hand side, under ‘All Reports’.
2. Click ‘Unique Visitor Tracking’
3. Click ‘Daily Visitors’

So that’s nice Tony, be we’re still only seeing one week!

4. Under the ‘Date Range’ heading, click this icon next to ‘View by’.
5. Now you have two calendars, click the start date on the calendar on the left, and the end date on the calendar on the right. I suggest using yesterday’s date on the right, then try going back four weeks, using the same day of the week as the start date on the calendar on the left.
6. Now click ‘Apply Range >>’ underneath the two calendars.

You’ve just made the ‘Visitors Graph’ in the top right somewhat useful. Unfortunately, if you change to a different site you’ll have to go through those steps again. I’m still in ‘like’ with you, Google, but sometimes I want to break up :|

If you have any questions, use the comment feature or contact me.

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