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Archive for the 'Google and SEM' Category

“I need the number of hits to our website from date x to date y.”
Two problems. I’ve never used IIS, and I’ve used remote tools like Google Analytics to find hits in the past.
Since Google Analytics is not set up on this site, I need to analyize the webserver logs to find the hits.
Where […]

Email Marketing

Yesterday I attended a conference sponsored by Adhost in Seattle. The speaker was Terry Miller from CRMGROUP, the topic: Email Marketing.
Email Marketing list segregation
Terry suggested we send different messages to people who

open
click
forward
transact
open, did not transact

Also segment people who made a purchase vs signup only, by recency, by sales volume.
Design to Build bigger lists

List signup […]

It looks like you can get Gmail and such on your domain. I’m going to contact you all about switching over to this, if we can really do it. It might be sweet…

I attended a Search Engine Marketing Seminar sponsored by Adhost yesterday. When they get the audio and slides of the presentation up I’ll link to that here. It was pretty interesting, here’s what I took away:
Pay Per Click talk by representatives from Point It

More specific (and relevant) search phrases are more likely to […]

While Google Analytics is pretty nice for a free service, it’s hard getting useful views out of it.
When you first log in, you see the weeks activity. It’s hard getting a feel for how your website is performing over time. Try this:

Click ‘Marketing Optimization’ on the left hand side, under ‘All […]