“I need the number of hits to our website from date x to date y.” Two problems. I’ve never used IIS, and I’ve used remote tools like Google Analytics to find hits in the past. Since Google Analytics is not set up on this site, I need to analyize the webserver logs to find the [...]

Yesterday I attended a conference sponsored by Adhost in Seattle. The speaker was Terry Miller from CRMGROUP, the topic: Email Marketing. Email Marketing list segregation Terry suggested we send different messages to people who open click forward transact open, did not transact Also segment people who made a purchase vs signup only, by recency, by [...]

I attended a Search Engine Marketing Seminar sponsored by Adhost yesterday. When they get the audio and slides of the presentation up I’ll link to that here. It was pretty interesting, here’s what I took away: Pay Per Click talk by representatives from Point It More specific (and relevant) search phrases are more likely to [...]

While Google Analytics is pretty nice for a free service, it’s hard getting useful views out of it. When you first log in, you see the weeks activity. It’s hard getting a feel for how your website is performing over time. Try this: Click ‘Marketing Optimization’ on the left hand side, under ‘All Reports’. Click [...]