Posted in Google and SEM on December 27th, 2006 1 Comment »
“I need the number of hits to our website from date x to date y.”
Two problems. I’ve never used IIS, and I’ve used remote tools like Google Analytics to find hits in the past.
Since Google Analytics is not set up on this site, I need to analyize the webserver logs to find the hits.
Where […]
Posted in Google and SEM on November 22nd, 2006 1 Comment »
Yesterday I attended a conference sponsored by Adhost in Seattle. The speaker was Terry Miller from CRMGROUP, the topic: Email Marketing.
Email Marketing list segregation
Terry suggested we send different messages to people who
open
click
forward
transact
open, did not transact
Also segment people who made a purchase vs signup only, by recency, by sales volume.
Design to Build bigger lists
List signup […]
Posted in Google and SEM on November 1st, 2006 No Comments »
It looks like you can get Gmail and such on your domain. I’m going to contact you all about switching over to this, if we can really do it. It might be sweet…
Posted in Google and SEM on October 20th, 2006 1 Comment »
I attended a Search Engine Marketing Seminar sponsored by Adhost yesterday. When they get the audio and slides of the presentation up I’ll link to that here. It was pretty interesting, here’s what I took away:
Pay Per Click talk by representatives from Point It
More specific (and relevant) search phrases are more likely to […]
Posted in Google and SEM on October 11th, 2006 No Comments »
While Google Analytics is pretty nice for a free service, it’s hard getting useful views out of it.
When you first log in, you see the weeks activity. It’s hard getting a feel for how your website is performing over time. Try this:
Click ‘Marketing Optimization’ on the left hand side, under ‘All […]